Korean first-party retail is very safe. Risk concentrates in open marketplaces and secondhand platforms.
First-party vs marketplace
Coupang Rocket, Olive Young and brand stores are first-party and low risk. Open marketplace listings vary by seller.
Counterfeit signals
Prices far below the market rate, stock photos only, brand-new accounts with no review history and vague product descriptions.
Secondhand protection
On Bunjang, always use escrow payment. It is the only meaningful buyer protection available.
Send us the link. We'll buy it and ship it.
No Korean card, no phone verification, no Korean address. Pay once in USD.
Start a buy-for-me order →Frequently asked
Are counterfeits common?
Rare on first-party retail, present on open marketplaces for hyped goods.
Does inspection catch fakes?
Obvious counterfeits are flagged. Sophisticated fakes require brand authentication.